Kensington Talmadge Community Logo
This logo was created pro bono for the Kensington Talmadge Community Association of San Diego, CA.
The typography and style of the word "Kensington" is derived from the neighborhood's iconic sign above their downtown's main thouroughfare. The "G" in "Kensington" and the "g" in "Talmadge" are custom letterforms.The colors used are reminiscent of the 1940s when the association was formed. The lamppost is an iconic symbol in both the Kensington and Talmadge neighborhoods, but primarily representative of the Talmadge gates leading into the community.
The logo was designed to fit into the context of surrounding communities' logos with the circular, seal-like design and the incorporation of the street sign, but also to stand out as a more classic, sophisticated mark - staying true to the unique heritage of the neighborhoods.
Branding, Graphic Design, Typography
Re-engagement Email Campaign
This two-part email campaign is automatically sent to subscribers who haven't clicked an email from AAA Ohio Auto Club in 12 months.
At the launch of the campaign, the first email was sent to about 200,000 "unengaged" subscribers. The resulting click-through rate was 3.5% - nearly double the average CTR from "engaged" subscribers.
The overall reengagement rate for the campaign was 10% - or 20,000 reengaged subscribers.
Copywriting, Graphic Design, UI/UX
Emergency Roadside Assistance Followup Email Campaign
Email campaign created for AAA Ohio Auto Club to be automatically sent following an Emergency Roadside Assistance call from a member.
Advertising, Graphic Design, Programming
Tina Herron Photography Brand Identity
Logo and brand identity for Tina Herron Photography.
Cornerstone needed a set of brochures highlighting their capabilities to give to prospective clients in various industries. Copy writing and design were needed. The solution was four brochures that reinforced their brand identity and gave an overview of their various capabilities.
Copywriting, Graphic Design, Print Design
Cornerstone needed an updated website to promote their services to their local community. Copy writing, design and development were provided. A mobile optimized version of the new website was also created.
Copywriting, Web Design, Web Development
Mobile App for Monthlys
App design, currently in production, for a service that allows users to remotely pay service providers that may otherwise only accept payment via cash or check in person. Copyright Icon (iconlabs.co).
Graphic Design, Interaction Design, UI/UX
My wedding stationery.
Graphic Design, Print Design, Typography